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Is your RBT original?
Today, launching the Ring Back Tones service will not be a bombshell anymore. Subscribers take it easy and they expect an operator to provide original offers that are aimed at meeting their personal musical preferences, rather than offer an averaged set of tunes.
Latest installations
“Beeline” offers ring back tones instead of beeps
In all regions of Russia, Beeline subscribers can replace monotonous beeps of the ring signal with melodies or comic messages. A creative approach to managing music content, which is enabled by the “Privet” service, and an original business model are supposed to exert positive influence on subscriber loyalty and the growth of ARPU.
News
30 June 2008
A killer application in the VAS area: to be or not to be?
30 May 2008
VAS sale: an individual approach or mass communication?
28 May 2008
DoubleU launches X-tones on the Middle East
23 May 2008
Changes in the VAS market: evolution or revolution
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