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28 January 2010
How to make value-added services business-critical?
The world recession and saturation of the mobile communications market poses new challenges for large operators. Previously, during the emergence of the market, the operator's main task was to increase its subscriber base and then grow the minutes of use (MOU) per subscriber. Today, the operators are forced to reduce the cost of a voice call in order to retain the customers. That, of course, leads to a decrease in revenues from this basic service. Therefore, the operators must find out alternative sources of additional revenues.
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