29 May 2009

An effective approach for any market: mobile advertising and specific regional features What’s going on with mobile advertising? It would appear that the analysts’ rosy forecasts fell short of the mark. Around a year ago, Gartner predicted that the annual output for the mobile advertising market would hit $2.7 billion in 2008, and would exceed ten billion by 2011. Strategy Analysts went even further, predicting $14 billion for 2011.

13 March 2009

7 steps to mobile advertising Implementing mobile advertising service for the subscribers, who were not ready for that, an operator not only risks failing to justify his own expectations of revenues, but gets negative feedback both from the subscribers and advertisers.

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