20 December 2007	Advantages of the off-portal model The global VAS (Value-Added Services) market has passed the stage of development, when operators could multiply ARPU through means of content sales alone, and today’s subscribers increasingly require quality content and VAS. Accordingly, to satisfy their needs and retain their loyalty, global mobile telecommunications operators are moving from monopolistic control over VAS toward collaboration with many content and service providers and give them an opportunity to deploy services on the basis of their infrastructure. Revenues from the implementation of this model – commonly referred to as D2C (Direct2Customer) – will amount to nearly two-thirds of the $44 billion total, based on the volume of the entertainment content market projected for 2010. Apparently, the Russian VAS market will develop along similar lines. In his interview, Oleg Prikhodko, the Product Director at Bercut Ltd., reveals the challenges to be taken up by the Russian operators, the disadvantages of the current business model, and the role of infrastructure in the process of reorganizing the content business. CForum
24 September 2007	Growing up is deferred The Product Director of Bercut Ltd., Oleg Prikhodko, responds to the questions of "Expert North-West" magazine. Expert
04 September 2007	Adding Value The growth of value added services is an area that operators in the MEA region are trying to pay more attention to as they attempt to differentiate offerings. Igor Novikov, chief marketing officer of IT and VAS supplier Bercut talks through his company’s growing interest in the region. ComsMEA
04 September 2007	Controversial nature of mobile advertising and the role of an operator in a period of uncertainty There has recently been a lot of discussion in the worldwide operator community about mobile advertising. It looks like the new (there's nothing new under the sun) concept has finally conquered the protracted yearning for a VAS killer application in the collective consciousness of the industry. GSM Daily_Middle East & Gulf
31 July 2007	i-Cell is a unique ICB version – you can finally make money on the mobile advertisement market! ICB technology – this is dozens of implementations and multi-million armies of users. It is amazing that in Russia there is only one federal operator which provides the corresponding services to its subscribers. As DDM experts are aware, this situation will radically change by the end of this year. We decided to inquire about ICB technology and the Bercut company’s i-Cell solution specifics. Bercut Company is very well known thanks to its developments in this field. Mr. Alexey Boiko, the editor of DDM magazine, holds a phone interview with Olga Tukmakova, Bercut Company’s i-Cell product manager. Digital Media Magazine
30 May 2007	Telecommunications operator infrastructure for effective VAS implementation The mobile communication market has entered the saturation stage and the operators’ business tasks have changed. What is the most important now is not increasing the ARPU, but holding it at the current level and changing its structure: the ARPU share, which belongs to value-added services (VAS), should grow. Media Publisher
26 April 2007	Vladimir Filipyev: “We always try to be one step ahead of the competition” Interview with the Deputy CMO of Bercut Ltd. for Digital Media Magazine. Digital Media Magazine
26 March 2007	Mobile advertising almost catches up with Internet ads Oleg Prikhodko, Bercut Product Director for Digital Media Magazine Digital Media Magazine
12 February 2007	i-Cell: technological and marketing aspects of introducing the services based on Interactive Cell Broadcast The Cell Broadcast technology (CB) enables an operator to broadcast information in the text form to the area of servicing the arbitrarily selected set of base stations. Actually, the technology works on the “point-to-territory” principle, rather than the “point-to-point” or “point-to-multipoint” principle. 3GSM Daily

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