Bercut Ltd - Publications

An effective approach for any market: mobile advertising and specific regional features

Fri, 29 May 2009 00:00:00 GMT

What�s going on with mobile advertising? It would appear that the analysts� rosy forecasts fell short of the mark. Around a year ago, Gartner predicted that the annual output for the mobile advertising market would hit $2.7 billion in 2008, and would exceed ten billion by 2011. Strategy Analysts went even further, predicting $14 billion for 2011.

7 steps to mobile advertising

Fri, 13 Mar 2009 00:00:00 GMT

Implementing mobile advertising service for the subscribers, who were not ready for that, an operator not only risks failing to justify his own expectations of revenues, but gets negative feedback both from the subscribers and advertisers.

VAS Engine ensures growth of ARPU, decrease in OpEx and time-to-market

Wed, 05 Mar 2008 00:00:00 GMT

Oleg Prikhodko, the Product Director of Bercut Ltd., tells about Bercut offering based on a unified technology platform � VAS Engine. For the operator this means not only increase in ARPU but a possibility to avoid tens and hundreds of minor solutions existing on the network.

Advantages of the off-portal model

Thu, 20 Dec 2007 00:00:00 GMT

The global VAS (Value-Added Services) market has passed the stage of development, when operators could multiply ARPU through means of content sales alone, and today�s subscribers increasingly require quality content and VAS. Accordingly, to satisfy their needs and retain their loyalty, global mobile telecommunications operators are moving from monopolistic control over VAS toward collaboration with many content and service providers and give them an opportunity to deploy services on the basis of their infrastructure. Revenues from the implementation of this model � commonly referred to as D2C (Direct2Customer) � will amount to nearly two-thirds of the $44 billion total, based on the volume of the entertainment content market projected for 2010. Apparently, the Russian VAS market will develop along similar lines. In his interview, Oleg Prikhodko, the Product Director at Bercut Ltd., reveals the challenges to be taken up by the Russian operators, the disadvantages of the current business model, and the role of infrastructure in the process of reorganizing the content business.

Growing up is deferred

Mon, 24 Sep 2007 00:00:00 GMT

The Product Director of Bercut Ltd., Oleg Prikhodko, responds to the questions of "Expert North-West" magazine.

Adding Value

Tue, 04 Sep 2007 00:00:00 GMT

The growth of value added services is an area that operators in the MEA region are trying to pay more attention to as they attempt to differentiate offerings. Igor Novikov, chief marketing officer of IT and VAS supplier Bercut talks through his company�s growing interest in the region.

Controversial nature of mobile advertising and the role of an operator in a period of uncertainty

Tue, 04 Sep 2007 00:00:00 GMT

There has recently been a lot of discussion in the worldwide operator community about mobile advertising. It looks like the new (there's nothing new under the sun) concept has finally conquered the protracted yearning for a VAS killer application in the collective consciousness of the industry.

i-Cell is a unique ICB version � you can finally make money on the mobile advertisement market!

Tue, 31 Jul 2007 00:00:00 GMT

ICB technology � this is dozens of implementations and multi-million armies of users. It is amazing that in Russia there is only one federal operator which provides the corresponding services to its subscribers. As DDM experts are aware, this situation will radically change by the end of this year. We decided to inquire about ICB technology and the Bercut company�s i-Cell solution specifics. Bercut Company is very well known thanks to its developments in this field. Mr. Alexey Boiko, the editor of DDM magazine, holds a phone interview with Olga Tukmakova, Bercut Company�s i-Cell product manager.

Telecommunications operator infrastructure for effective VAS implementation

Wed, 30 May 2007 00:00:00 GMT

The mobile communication market has entered the saturation stage and the operators� business tasks have changed. What is the most important now is not increasing the ARPU, but holding it at the current level and changing its structure: the ARPU share, which belongs to value-added services (VAS), should grow.

Vladimir Filipyev: �We always try to be one step ahead of the competition�

Thu, 26 Apr 2007 00:00:00 GMT

Interview with the Deputy CMO of Bercut Ltd. for Digital Media Magazine.

Mobile advertising almost catches up with Internet ads

Mon, 26 Mar 2007 00:00:00 GMT

Oleg Prikhodko, Bercut Product Director for Digital Media Magazine

i-Cell: technological and marketing aspects of introducing the services based on Interactive Cell Broadcast

Mon, 12 Feb 2007 00:00:00 GMT

The Cell Broadcast technology (CB) enables an operator to broadcast information in the text form to the area of servicing the arbitrarily selected set of base stations. Actually, the technology works on the �point-to-territory� principle, rather than the �point-to-point� or �point-to-multipoint� principle.

Modern billing � the dream of a marketing specialist

Wed, 16 Aug 2006 00:00:00 GMT

Today the development of the billing systems market features the tendencies towards implementing the marketing tool functions via the billing systems. Rapid growth of the subscriber base during the recent years allowed the automated accounting system only to implement charging. But today saturation of the market enabled billing to be one of the tools for increasing arrivals from subscribers, their loyalty and ARPU.

We are strong enough for expansion to the world market

Tue, 02 May 2006 00:00:00 GMT

The developer�s ambitions to conquer the world market are global. The company even has changed the way of writing its name in Cyrillic type to Latin type. Irina GLUKHOVA, the correspondent of �Standard�, has met Igor NOVIKOV, the company�s Chief Marketing Officer, and he has told her how Bercut is going to conquer the international space.

Jack-in-the-mobile-box

Mon, 27 Feb 2006 00:00:00 GMT

Vendors of mobile communications equipment are ready to invade related industries � TV, radio, the Internet. But the carriers still cannot understand what they can get out of this.

Broadcast for the Masses!

Wed, 02 Mar 2005 00:00:00 GMT

A New Generation of Subscriber Self-care

Fri, 03 Dec 2004 00:00:00 GMT

In-store data uploading threatens operator margins in Russia

Thu, 14 Oct 2004 00:00:00 GMT

Marketing and external affairs director Bercut Ltd Professor, Candidate Technical Science

Sun, 02 May 2004 00:00:00 GMT

Bercut is proud to introduce its innovative products & solutions

Sat, 01 May 2004 00:00:00 GMT