Bercut Ltd - News

New telco growth opportunities

Thu, 01 Apr 2010 00:00:00 GMT

On April 15 Bercut Executive Summit will be held in St. Petersburg. Top managers of leading mobile operators will meet to discuss promising trends of business development that allow ensuring a guaranteed income in the near future.

Largest European operators are confident of mobile advertising potential

Tue, 30 Mar 2010 00:00:00 GMT

The largest Eastern European mobile advertising conference, Mobile Advertising Congress Bucharest, was held under the aegis of The Marketer magazine and the Romanian branch of Vodafone Holdings at the end of February. The event, which featured a varied program with a wide variety of speakers from across the sector, focused heavily on geotargeting.

VAS as an effective tool for increasing ARPU

Tue, 16 Mar 2010 00:00:00 GMT

The decrease in revenues from voice services can be traced both in international and Russian telecom business. Operators are forced to somehow compensate for revenue fall.

VAS portfolio management step by step

Wed, 10 Mar 2010 00:00:00 GMT

Today, the increase of competition in the matured markets has forced operators to reduce the cost of a voice call for the subscriber. Given such market conditions, the operator must implement value-added services (VAS) in order to compensate for the decrease in overall ARPU.

How to make value-added services business-critical?

Thu, 28 Jan 2010 00:00:00 GMT

The world recession and saturation of the mobile communications market poses new challenges for large operators. Previously, during the emergence of the market, the operator's main task was to increase its subscriber base and then grow the minutes of use (MOU) per subscriber. Today, the operators are forced to reduce the cost of a voice call in order to retain the customers. That, of course, leads to a decrease in revenues from this basic service. Therefore, the operators must find out alternative sources of additional revenues.

Mascom has chosen X-tones � an RBT Solution by Bercut

Wed, 25 Nov 2009 00:00:00 GMT

Mascom Wireless, the largest mobile operator and market leader in mobile telecommunications in Botswana, has selected Bercut to supply its Ring Back Tone solution.

Bercut presents profitable solutions in Africa

Fri, 23 Oct 2009 00:00:00 GMT

The international AfricaCom exhibition, which takes place in Cape Town on November 11-12, enjoys profitable business solutions.

VivaCell-MTS GOOD�OK service hitting the records

Thu, 03 Sep 2009 00:00:00 GMT

VivaCell-MTS, a subsidiary of Mobile TeleSystems OJSC and Bercut are glad to announce that during the period of commercial operation penetration level of the GOOD`OK service broke 30%, which is considered as an unprecedented success.

Ways to increase operator�s income via mobile advertising

Thu, 06 Aug 2009 00:00:00 GMT

According to the data presented by the Mobile Marketing Association at the mobile advertising annual conference, Western and Eastern Europe will become the main development region in the nearest future. It will gain 48% of the entire mobile ad market in 2009. According to ABI Research forecasts, the volume of the world�s market will reach 11 billion USD by 2011 and 34 billion USD by 2017 (STL Partners).

Ring Back Tones: steady increase in ARPU � is it a dream or reality?

Thu, 09 Jul 2009 00:00:00 GMT

Today, mobile operators treat the RBT service in different ways. On the one hand, RBT is a �must have� service. On the other hand, RBT attracts only early adopters of the service � technology enthusiasts and visionaries that primarily react to striking offers. This does not contribute to ARPU growth. Early adopters are keen on experimenting with new features, hence they cannot provide regular service usage. Moreover, enthusiasts and visionaries constitute a low-profitable subscriber segment. The question is: how to attract the high-profitable subscribers?

What VAS are demanded today?

Mon, 23 Mar 2009 00:00:00 GMT

The mobile arms race has gone. It has left behind a kaleidoscope of services, just a few of which bring a noticeable revenue. Now a new epoch of effective business-critical VAS with a short payback period has begun. Bercut X-tones is one of such solutions.

How to attract subscribers to mobile advertising?

Fri, 13 Mar 2009 00:00:00 GMT

Today, when every second and every square centimeter are saturated with information, it is easy to predict subscriber�s attitudes toward mobile advertising. According to ROMIR Monitoring, 75 percent of respondents perceive mobile advertising negatively, and 38 percent express their negative reaction harshly. Is it possible to change the situation and to create a favorable perception of mobile advertising?

With the International Women�s Day!

Fri, 06 Mar 2009 00:00:00 GMT

We are happy to express you our admiration for everything you do and of course for the way you do it. It is only because of you the sun shines brighter and the life has its meaning.

We wish you stay charming, fascinating, confident ladies, wish you love, cordial attention, achievements, respect, energy and irresistible beauty! We wish you always have near you those who you can rely on, those who will help and who will be happy to share your success and victory!

What a VAS solution is capable of for a year?

Mon, 16 Feb 2009 00:00:00 GMT

The Earth takes 365 days to make a complete revolution around the Sun, and what does a VAS solution achieve for the same period?

Bercut takes a 300 millionth subscriber under its wing

Mon, 09 Feb 2009 00:00:00 GMT

The number of subscribers, served by Bercut solutions, exceeded 300 million at the beginning of the year 2009. This success results from precise knowledge of subscriber needs, which allows Bercut to provide telecom holdings with solutions that ensure the largest profit.

Happy New Year!

Sat, 27 Dec 2008 00:00:00 GMT

One more year has almost gone, behind is the road we have walked together. That was a rich way: on the one hand we enjoyed success and achievements, on the other � faced difficulties. Overcoming those obstacles, we tried our best to be a reliable partner and faithful assistant for you.

i-Cell provides additional income for Vodacom Tanzania

Thu, 11 Dec 2008 00:00:00 GMT

Vodacom Tanzania put the Vodazone service based on the Bercut�s i-Cell solution into the revenue service. The unique Vodazone service is available to all 5 million subscribers of Vodacom Tanzania.

New features of the X-tones �RBT millionaire�

Tue, 11 Nov 2008 00:00:00 GMT

Bercut Ltd. is proud to present a new version of �-tones, the RBT service, which enables a stable growth of income and is available to tens of millions of subscribers of the European telecommunications holding companies.

MegaFon in the �Kaleidoscope� of information

Thu, 06 Nov 2008 00:00:00 GMT

�MegaFon-Moscow�, a mobile communications operator, has presented the new �Kaleidoscope� service to subscribers. It is based on the i-Cell solution supplied by Bercut Ltd. The first months of commercial operation revealed wide popularity of the service among subscribers.

VAS Commerce � movement from Enthusiasts to Pragmatists

Fri, 31 Oct 2008 00:00:00 GMT

Currently, mobile content is the main source of revenue among VAS. According to the data provided by analysts of the �Informa Telecom & Media� company, the volume of the world market is $22.5 billion, and the penetration of this source of revenue from VAS was 9% according to the results of the year 2007. These figures would be very promising but for one snag.