Millions of subscribers and RBT record penetration
19 July 2007 |
15 successful installations of X-tones (Ring Back Tones service) have been implemented by Bercut in Russia and CIS. The fact speaks for itself. Moreover, service average penetration is about 12-20% and as for Mobile TeleSystems Joint Ltd (Republic of Belarus) TONING service based on the Bercut X-tones solution achieved a record penetration of 24% for the CIS region.
The unique features of Bercut X-tones (Ring Back Tones service) product enable the Operator to extend the range of VAS and improve the level of its provision. Implementation of RBT service on the bases of X-tones helps to enhance subscriber loyalty as well as increase ARPU.
According to the existing data the service penetration rate is over 20%, i.e. almost 700 thousand subscribers out of 3.37 million use the service. These figures break all records in the CIS market. The service is highly rated and enjoys great popularity, so we expect a rapid return on our investment.
Along with the financial benefit, we obtain an intangible effect – enhancement of subscriber loyalty ,- says Artur Oleinik, Marketing Deputy General Director for Mobile TeleSystems Joint Ltd.
Bercut X-tones product has also been installed in Astelit, mobile network operator which was the first to launch RBT service in Ukraine.
Today, in cooperation with Ericsson, Bercut delivered X-tones to all the subsidiaries in Russia of one of the largest Operators in CIS listed at New York stock exchange.
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