Is your RBT original?
15 January 2008 |
Today, launching the Ring Back Tones service will not be a bombshell anymore. Subscribers take it easy and they expect an operator to provide original offers that are aimed at meeting their personal musical preferences, rather than offer an averaged set of tunes.
According to statistics, once penetration of a service reaches 4%, the “from lip to lip” mechanism starts working and subscribers bring new customers to an operator or just connect their friends to the service. Thus, the issues of attracting new subscribers become of secondary importance in respect of the issues of retaining them.
The service development trends show that the RBT’s future consists in fine customization according to users' requirements, in the unique offers that are based on the in-depth analysis of subscribers’ preferences. When you select a product today, consider – will it provide you with the tools for analysing the interests of your subscribers tomorrow?
The X-tones (Ring Back Tones service) product will. It occupies one of the leading places in the Bercut’s product portfolio and the company puts special emphasis on its development. Another testimony of this is the certificate of the X-tones trademark registration, which the company obtained in autumn last year.
– Today, X-tones features a package of functions that enable surprising both today’s and tomorrow’s subscribers. They include for example the statistics system that is focused on providing business indices and allows tracing appropriately the service consumption dynamics. This enables an operator to respond proactively to shifts in subscribers’ preferences, which contributes to profitability of the service, – Oleg Prikhodko, the Product Director of Bercut Ltd., comments. – Also it is worth mentioning particularly the mechanism of fast customization of the service, e.g. customization of the user interfaces and the scenarios of service provision, and adding the region-specific functionality.
Similar topics
|
|
