“Beeline” offers ring back tones instead of beeps
01 July 2008 |
In all regions of Russia, Beeline subscribers can replace monotonous beeps of the ring signal with melodies or comic messages. A creative approach to managing music content, which is enabled by the “Privet” service, and an original business model are supposed to exert positive influence on subscriber loyalty and the growth of ARPU.
Launching of the “Privet” service based on the X-tones RBT service was implemented in accordance with the contract concluded between VimpelCom on the one part and the tandem of vendors consisting of Ericsson and Bercut on the other part.
The contract was a result of the tender for selection of an RBT solution supplier that had been announced by VimpelCom. Ericsson and Bercut were chosen due to high professionalism of their specialists and the model of interaction between the companies, which had been worked out during several joint projects.
The first stage of launching included 14 cities (Moscow, St. Petersburg, Ivanovo, Kostroma, Tver, Vladimir, Ryazan, Tula, Stavropol, Pyatigorsk, Krasnodar, Ekaterinburg, Saratov and Rostov-on-Don). The “Privet” service became available nationwide on July 1, 2008.
– Abundant experience and our technologies enable us to integrate optimal solutions into customer’s business processes. A striking example is the installation of X-tones at VimpelCom. The solution was launched in the network of the telecom holding company, whose subscriber base exceeds 52 million subscribers, – Vladimir Filipyev, Chief Client Relations Officer at Bercut Ltd., states.
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