New features of the X-tones “RBT millionaire”
11 November 2008 |
Bercut Ltd. is proud to present a new version of Õ-tones, the RBT service, which enables a stable growth of income and is available to tens of millions of subscribers of the European telecommunications holding companies.
The specific feature of the new Õ-tones version is the availability of the service promotion tool for bringing rapidly the service to the market and decreasing the promotion expenses incurred when promotion is implemented using traditional methods. Using the tool enables increasing the level of penetration of the service by 2-5% on average per month, the annual growth of ARPU of the service by 20-30% per year, and reducing significantly the promotion expenses.
– We give our clients the opportunity to provide subscribers with the most relevant services. And the new X-tones version is a striking example, – Oleg Prikhodko, the Chief Product Officer of Bercut Ltd., remarks. – We have managed to achieve the least T2M (starting from 2 months), which is currently known, while providing advanced functionality and a technically optimal solution. On average, RBT generates up to 70% of incomes in the field of non-loadable content, hence the fast implementation is one of the most critical features of the solution and it allows avoiding loss of profit.
By now, Õ-tones has been installed in 9 countries. It is available to more than 70 million subscribers, including subscribers of MTS and VimpelCom.
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