What VAS are demanded today?
23 March 2009 |
The mobile arms race has gone. It has left behind a kaleidoscope of services, just a few of which bring a noticeable revenue. Now a new epoch of effective business-critical VAS with a short payback period has begun. Bercut X-tones is one of such solutions.
– In October 2006, the RBT service on the basis of X-tones was launched at the network of MTS Belarus, and it gained the immediate success. Within a year of commercial operation the penetration rate of the service reached 20%, which we are proud to consider as a very high level of service consumption by our subscribers. These figures break all records on the CIS market. As a result of the high popularity, it contributes significantly in the overall income of our company. Along with the financial benefit, we obtain an intangible effect – enhancement of subscriber loyalty, – Vadim Tatyanenko, Head of Marketing Department at JLLC MTS, says. – In May 2008 an upgrade took place and a new release of X-tones was installed. The introduction of the melody’s lifetime period feature provided new functionality that will ensure further development of RBT service on our network and will certainly increase our incomes from the service.
– Today, only those solutions are needed the payback period of which is less than a year, – Vladimir Filipyev, Chief Clients Relations Officer at Bercut Ltd., notes. – X-tones fully meets this requirement, and the estimated revenue to be generated annually by the solution is $1.33 per subscriber, while some of our customers manage to get up to $3 per subscriber annually.
X-tones is a personal entertainment service that allows mobile subscribers to replace the standard Ring Back Tone (RBT) with melodies or voice messages for both incoming and outgoing calls. The solution serves over 70 million subscribers in 9 countries of the world.
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