How to make value-added services business-critical?
28 January 2010 |
The world recession and saturation of the mobile communications market poses new challenges for large operators. Previously, during the emergence of the market, the operator's main task was to increase its subscriber base and then grow the minutes of use (MOU) per subscriber. Today, the operators are forced to reduce the cost of a voice call in order to retain the customers. That, of course, leads to a decrease in revenues from this basic service. Therefore, the operators must find out alternative sources of additional revenues.
Given such market conditions, many operators implement value-added services (VAS) in order to compensate for the decrease in overall ARPU. That allows them to obtain revenues from the existing subscribers. By doing so, each operator has to define the portfolio of business-critical VAS and then to manage it as a comprehensive solution thus increasing the service penetration.
The VAS market potential is very high and the operator can effectively use access to the target audience by utilizing the tools for targeted service promotion.
The mentioned trends and challenges of the post-crisis market will be discussed by telecom professionals in February during the Mobile World Congress that traditionally takes place in Barcelona. There were over 45000 visitors from 182 countries in the year 2009.
Bercut is delighted to invite you to visit its stand - Hall1 A51.
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