Bercut whole solutions create a user-friendly business environment for each subscriber, fully meeting his demands in VAS while allowing the mobile operator to considerably increase capitalization from added services.
Our major principle in approaching VAS is to provide business-critical solutions
Business-critical VAS:
Are aimed at meeting the long-term needs of subscribers and matching operator’s business structure
Have high penetration rate
Generate maximum profit
The Bercut offer comprises a whole solution for a business sphere, which implies 100% satisfaction of customer’s business needs, covering three areas: the marketing framework, processes framework and technology framework.
Marketing framework: An aggregate of factors that influence the market opportunities of the customer: external environment, customer demands, competitors’ activities, third party suppliers and other contact audiences (including the customer’s employees).
Process framework: An aggregate of interconnected spheres of customer activities; it transforms, using a certain technology, inputs into outputs that present value for end users. Thus it is necessary to consider the customer’s business as an aggregate of the processes that constitute this business.
Technology framework: An aggregate of software and hardware, applications and data flow in the customer’s infrastructure.
Bercut solutions are managed on the base of subscriber needs, which is a key to the success of VAS among subscribers. To manage the solutions, the classification of customers by Geoffrey A. Moore is used.
According to Geoffrey A. Moore, there exist five groups of customers:
Technology enthusiasts
Visionaries
Pragmatists
Conservatives
Sceptics
Solution management guarantees that VAS are consecutively adopted by each group.
Bercut offers the most profitable VAS – business-critical, convergent services for global telecom holdings.
Are aimed at meeting the long-term needs of subscribers and matching operator’s business structure