 | the RBT service with the most stable revenue |
Key facts
 | 11 countries | | 21 installations | | Over 90 mln available subscribers |
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X-tones is a personalized entertainment service allowing subscribers to replace a standard ring back tone with a melody or voice messages for incoming and outgoing calls.
By launching the X-tones service a mobile operator extends a range of value-added services for subscribers and gets a high-quality must-have service with the highest stable income among other services known on the market.
X-tones – RBT service with the highest stable income
 Demand maintenance tool
Functionality that meets the needs of each subscriber
Product that corresponds to individual needs of an operator
Uniqueness of the service
Short T2M
Promotion in different consumer segments
Risk minimization owing to partners
Integrity of the solution in three business environments
Subscribers, operators and content providers are provided with a wide range of service management capabilities:
Possibility of replacing a standard signal for incoming and outgoing calls with a melody or a message
Setting up different melodies for different calling numbers
Creating and editing a list of melodies
Setting up rules for playing melodies (depending on time of the day, day of the week or date)
Recording own messages
Possibility to present a melody as a gift to a friend or order one melody for two persons
Setting up melody lifetime
Selling melodies in packages with possibility of adding a bonus
Coping melodies “on the fly”
Corporate RBT
Promoting and selling the service with a help of the in-built tool of active sales
Viewing statistics and content management (for operators and content providers)
Possibility to manage the service any convenient way (Web, WAP, IVR, USSD, SMS)
Providing the RBT service on the basis of X-tones allows a mobile operator to enhance the loyalty of its current subscribers, attract new groups of customers and improve ROI indicators.
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