X-tones is a personalized entertainment service allowing subscribers to replace a standard ring back tone with a melody or voice messages for incoming and outgoing calls.
By launching the X-tones service a mobile operator extends a range of value-added services for subscribers and gets a high-quality must-have service with the highest stable income among other services known on the market.
X-tones – RBT service with the highest stable income Wide customization capabilities Individual solution Extended service functionality Optimized price Replacement of a standard signal with a melody for both incoming and outgoing calls Content quality control Extended statistics system Wide range of tools aimed at increasing and keeping the use of the service at a high level Planning of functional roadmap A sales tool for the service included in the product Simple and easy-to-use selfcare interface (subscription and service management) Wide capabilities of integration with billing systems and MSCs End-to-end solution covering all 3 business frameworks (Marketing framework, Technology framework, Business process framework)
Subscribers, operators and content providers are provided with a wide range of service management capabilities: Possibility of replacing a standard signal for incoming and outgoing calls with a melody or a message Setting up different melodies for different calling numbers Creating and editing a list of melodies Setting up rules for playing melodies (depending on time of the day, day of the week or date) Recording own messages Possibility to present a melody as a gift to a friend or order one melody for two persons Setting up melody lifetime Selling melodies in packages with possibility of adding a bonus Coping melodies “on the fly” Corporate RBT Promoting and selling the service with a help of the in-built tool of active sales Viewing statistics and content management (for operators and content providers) Possibility to manage the service any convenient way (Web, WAP, IVR, USSD, SMS)
Providing the RBT service on the basis of X-tones allows a mobile operator to enhance the loyalty of its current subscribers, attract new groups of customers and improve ROI indicators.
Wide customization capabilities
