9 operators (largest operators in the EMEA region)
i-Cell is a product that allows the operator to maximize revenues from mobile content sales due to intensified usage of VAS by active subscribers, as well as to enhance subscriber loyalty.
i-Cell is based on the improved technology of sending messages – Interactive Cell Broadcast – that enables the subscriber to immediately get additional information or download content in interactive mode by pressing only one button – OK or Next.
i-Cell is a unique tool for segmenting the target audience, flexible forming of the broadcasting area and time. It makes it possible for subscribers to order necessary content in 1 click according to the ‘Right Content at the Right Time to the Right Place’ model.
By focusing on the emerging markets, we managed to construct a business exceptional for this market. One of i-Cell cases was developed as the best offer for low-income subscriber segments. The case is based on delivering cell broadcast messages to the subscribers of definite target groups. The service allows the operator to receive additional income from outgoing calls. Besides, the operator can use its network infrastructure more efficiently. Please see the details in Call Now case description.
Business task: Increase operator’s revenues due to maximized usage of content VAS by active subscribers Enhance loyalty of active mobile content customers while keeping the whole subscriber base loyalty
Solution: Intensified content usage by active subscribers and increased value of such services due to effective segmentation based on subscribers’ preferences Maximized usage of services and increase of subscribers’ loyalty due to receiving content by pressing only one button Keeping loyalty of the entire subscriber base owing to preliminary segmentation which helps to protect subscribers from spam
Increase operator’s revenues due to maximized usage of content VAS by active subscribers
