Solution for arranging highly effective mobile advertising campaigns
Mobile Advertising Solution (MAS) is a whole business solution for conducting effective advertising campaigns and managing the loyalty to mobile advertising. Mobile Advertising Solution was developed taking into account the needs of main market participants: the mobile operator, the advertiser and the subscriber (consumer).
MAS is a comprehensive solution that allows to: Segment the target audience Plan system resources to arrange campaigns Create and conduct an advertising campaign Evaluate the conducted campaign Perform correct mutual settlements with an advertiser Manage the subscription to mobile advertising Manage the catalogue of bonuses and discounts
Technological advantages: Integration with all existing transports in the mobile operator’s network (Voice, SMS, USSD, MMS, WAP & Web, ICB) and information systems (billing, CRM) Correct migration of existing mobile advertising services to the MAS platform Customization of the solution for customer’s specific needs and advertiser’s tasks Taking into account all required interaction processes between the operator and third parties; delimitation of user access rights
Solution: Selling ads taking into account detailed segmentation of the subscriber base and high value of the contact for an advertiser VAS revenue growth due to more intensified use of VAS for ad distribution Obtaining advanced information on subscribers’ needs and preferences
Segment the target audience 
